{"id":37705,"date":"2021-12-20T19:14:27","date_gmt":"2021-12-20T22:14:27","guid":{"rendered":"http:\/\/lahoradelcampo.com.uy\/site\/?p=37705"},"modified":"2021-12-20T19:14:32","modified_gmt":"2021-12-20T22:14:32","slug":"minerva-informo-la-unificacion-visual-de-la-marca-a-nivel-global","status":"publish","type":"post","link":"https:\/\/lahoradelcampo.com.uy\/site\/minerva-informo-la-unificacion-visual-de-la-marca-a-nivel-global\/","title":{"rendered":"Minerva inform\u00f3 la unificaci\u00f3n visual de la marca a nivel global"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"405\" data-attachment-id=\"37707\" data-permalink=\"https:\/\/lahoradelcampo.com.uy\/site\/minerva-informo-la-unificacion-visual-de-la-marca-a-nivel-global\/minervafoods\/\" data-orig-file=\"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/12\/Minervafoods.jpg?fit=880%2C440&amp;ssl=1\" data-orig-size=\"880,440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Minervafoods\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/12\/Minervafoods.jpg?fit=810%2C405&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/12\/Minervafoods.jpg?resize=810%2C405\" alt=\"\" class=\"wp-image-37707\" srcset=\"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/12\/Minervafoods.jpg?w=880&amp;ssl=1 880w, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/12\/Minervafoods.jpg?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/12\/Minervafoods.jpg?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/12\/Minervafoods.jpg?resize=820%2C410&amp;ssl=1 820w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<p>En un comunicado emitido por el grupo brasile\u00f1o Minerva,\nestablece que la empresa se encuentra unificando la identidad visual de la marca\na nivel global, por lo que \u201cAthenas Foods\u201d pasar\u00e1 a llevar el nombre y logo de\nMinverva Foods. <\/p>\n\n\n\n<p>El grupo brasile\u00f1o que en abril del a\u00f1o pr\u00f3ximo estar\u00e1\ncumpliendo sus primeros 30 a\u00f1os de vida, siendo una de las mayores empresas en\nla producci\u00f3n y comercializaci\u00f3n de carne a nivel mundial, ha comenzado un\nproceso de unificaci\u00f3n de la marca a nivel mundial, de manera de que la\nidentidad de Minerva Foods represente una empresa m\u00e1s fuerte, con una\ncomunicaci\u00f3n m\u00e1s moderna y clara con todos sus p\u00fablicos. <\/p>\n\n\n\n<p>\u201cEl cambio refuerza nuestra presencia global de forma\nunificada. Dondequiera que est\u00e9n nuestros clientes, Minerva Foods estar\u00e1\npresente como una marca consolidada. La uni\u00f3n es el resultado de la evoluci\u00f3n\nque ha venido experimentando la Compa\u00f1\u00eda en los \u00faltimos a\u00f1os. Con innovaciones\nen el sector, acciones pioneras enfocadas en nuestro planeta y cifras sin\nprecedentes en nuestro negocio. Presentamos una identidad \u00fanica, a\u00fan m\u00e1s\nmoderna y renovada, pero que lleva consigo toda la tradici\u00f3n e historia de la\nCompa\u00f1\u00eda\u201d, explica Fernando Queiroz, CEO da Minerva Foods.<\/p>\n\n\n\n<p>El comunicado emitido por la empresa establece que Minerva Foods, es l\u00edder en exportaci\u00f3n de carne vacuna de Am\u00e9rica del Sur. Adem\u00e1s de Brasil, Minerva est\u00e1 presente en Paraguay, Argentina, Uruguay, Colombia y Chile, donde tambi\u00e9n act\u00faa en el segmento de carne procesada. \u00a0La planta que tiene 25 plantas de faena y desosado en funcionamiento actualmente, atiende a m\u00e1s de 100 pa\u00edses, en\u00a0 los cinco continentes. <\/p>\n\n\n\n<p>Salto, 20 de diciembre de 2021<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un comunicado emitido por el grupo brasile\u00f1o Minerva, establece que la empresa se encuentra unificando la identidad visual de la marca a nivel global, por lo que \u201cAthenas Foods\u201d [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":37707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"h5ap_radio_sources":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,15],"tags":[],"class_list":["post-37705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-columnistas"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/12\/Minervafoods.jpg?fit=880%2C440&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p99IaT-9O9","jetpack-related-posts":[{"id":47163,"url":"https:\/\/lahoradelcampo.com.uy\/site\/minerva-foods-realizo-una-oferta-por-bpu-meat\/","url_meta":{"origin":37705,"position":0},"title":"Minerva Foods realiz\u00f3 una oferta por BPU Meat","author":"La Hora del Campo","date":"22 noviembre, 2022","format":false,"excerpt":"El grupo brasile\u00f1o Minerva Foods realiz\u00f3 una oferta \"non-binding\" (no vinculante) al grupo Nippon Ham Foods Group (NH Foods) por su planta frigor\u00edfica en Uruguay (BPU) ubicada en el departamento de Durazno. De acuerdo al comunicado emitido por el grupo Minerva, la transacci\u00f3n esta sujeta a la conclusi\u00f3n del proceso\u2026","rel":"","context":"En \u00abActualidad\u00bb","block_context":{"text":"Actualidad","link":"https:\/\/lahoradelcampo.com.uy\/site\/category\/actualidad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/02\/carne-bpu.jpg?fit=880%2C440&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/02\/carne-bpu.jpg?fit=880%2C440&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/02\/carne-bpu.jpg?fit=880%2C440&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/02\/carne-bpu.jpg?fit=880%2C440&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":32746,"url":"https:\/\/lahoradelcampo.com.uy\/site\/funcionarios-de-canelones-en-conflicto-foica-analiza-extender-la-medida\/","url_meta":{"origin":37705,"position":1},"title":"Funcionarios de Canelones en conflicto, Foica analiza extender la medida","author":"La Hora del Campo","date":"5 agosto, 2021","format":false,"excerpt":"Desde la Federaci\u00f3n de Obreros de la Industria C\u00e1rnica y Afines (FOICA), as\u00ed como tambi\u00e9n del sindicato de trabajadores de Frigor\u00edfico Canelones, se demanda a Athenas Foods (empresa del grupo Minerva de Brasil) el reingreso de un funcionario que ha sido despedido por una publicaci\u00f3n en una red social. M\u00e1s\u2026","rel":"","context":"En \u00abActualidad\u00bb","block_context":{"text":"Actualidad","link":"https:\/\/lahoradelcampo.com.uy\/site\/category\/actualidad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/08\/canelones-minerva.jpg?fit=880%2C440&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/08\/canelones-minerva.jpg?fit=880%2C440&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/08\/canelones-minerva.jpg?fit=880%2C440&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2021\/08\/canelones-minerva.jpg?fit=880%2C440&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":20970,"url":"https:\/\/lahoradelcampo.com.uy\/site\/faena-vacuna-cayo-un-6-en-la-ultima-semana\/","url_meta":{"origin":37705,"position":2},"title":"Faena vacuna cay\u00f3 un 6% en la \u00faltima semana","author":"La Hora del Campo","date":"16 junio, 2020","format":false,"excerpt":"En la semana cerrada el s\u00e1bado 13 de junio, la faena vacuna en el Uruguay se posicion\u00f3 en las 39.465 cabezas, registrando as\u00ed una ca\u00edda del 6% respecto a la semana anterior. Al mismo tiempo el volumen de esta semana se encuentra por debajo de la misma semana del a\u00f1o\u2026","rel":"","context":"En \u00abActualidad\u00bb","block_context":{"text":"Actualidad","link":"https:\/\/lahoradelcampo.com.uy\/site\/category\/actualidad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2020\/06\/faenavacuna.jpg?fit=880%2C440&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2020\/06\/faenavacuna.jpg?fit=880%2C440&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2020\/06\/faenavacuna.jpg?fit=880%2C440&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2020\/06\/faenavacuna.jpg?fit=880%2C440&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":26930,"url":"https:\/\/lahoradelcampo.com.uy\/site\/faena-vacuna-crecio-un-10-y-supero-las-45-000-cabezas\/","url_meta":{"origin":37705,"position":3},"title":"Faena vacuna creci\u00f3 un 10%  y super\u00f3 las 45.000 cabezas","author":"La Hora del Campo","date":"19 enero, 2021","format":false,"excerpt":"La faena vacuna en la \u00faltima semana se posicion\u00f3 en las 45.938 cabezas, registrando un incremento semanal del 10%, en tanto que en el acumulado anual el aumento es del 53%. Es v\u00e1lido aclarar que en esta \u00e9poca del a\u00f1o en 2020, se ten\u00eda el impacto de la decisi\u00f3n de\u2026","rel":"","context":"En \u00abActualidad\u00bb","block_context":{"text":"Actualidad","link":"https:\/\/lahoradelcampo.com.uy\/site\/category\/actualidad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2017\/09\/Faena-vacuna.jpg?fit=880%2C440&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2017\/09\/Faena-vacuna.jpg?fit=880%2C440&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2017\/09\/Faena-vacuna.jpg?fit=880%2C440&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2017\/09\/Faena-vacuna.jpg?fit=880%2C440&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30726,"url":"https:\/\/lahoradelcampo.com.uy\/site\/capitales-extranjeros-en-la-faena-vacuna-crecieron-un-193-en-10-anos\/","url_meta":{"origin":37705,"position":4},"title":"Capitales extranjeros en la faena vacuna crecieron un 19,3% en 10 a\u00f1os","author":"La Hora del Campo","date":"31 mayo, 2021","format":false,"excerpt":"El Instituto Nacional de Carnes (INAC) present\u00f3 su Anuario Estad\u00edstico 2020, con los principales par\u00e1metros del sector c\u00e1rnico nacional en el a\u00f1o civil. Una de estas variables es la faena a nivel pa\u00eds, donde se observa que se procesaron por la industria frigor\u00edfica un total de 2.006.547 cabezas, es decir\u2026","rel":"","context":"En \u00abActualidad\u00bb","block_context":{"text":"Actualidad","link":"https:\/\/lahoradelcampo.com.uy\/site\/category\/actualidad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2017\/09\/Faena-vacuna.jpg?fit=880%2C440&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2017\/09\/Faena-vacuna.jpg?fit=880%2C440&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2017\/09\/Faena-vacuna.jpg?fit=880%2C440&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2017\/09\/Faena-vacuna.jpg?fit=880%2C440&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":52340,"url":"https:\/\/lahoradelcampo.com.uy\/site\/marfrig-y-minerva-anunciaron-una-operacion-millonaria-que-incluye-la-venta-de-la-caballada\/","url_meta":{"origin":37705,"position":5},"title":"Marfrig y Minerva anunciaron una operaci\u00f3n millonaria que incluye la venta de \u00abLa Caballada\u00bb","author":"La Hora del Campo","date":"29 agosto, 2023","format":false,"excerpt":"Ayer en la tarde se dio a conocer una noticia que ha movido la estructura de la cadena c\u00e1rnica uruguaya, debido a que los grupos frigor\u00edficos brasile\u00f1os, Marfrig y Minerva, anunciaron a sus accionistas la concreci\u00f3n de un negocio de 7,5 mil millones de reales (1,54 mil millones de d\u00f3lares)\u2026","rel":"","context":"En \u00abActualidad\u00bb","block_context":{"text":"Actualidad","link":"https:\/\/lahoradelcampo.com.uy\/site\/category\/actualidad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2023\/08\/lacaballada-marfrig.jpg?fit=880%2C440&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2023\/08\/lacaballada-marfrig.jpg?fit=880%2C440&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2023\/08\/lacaballada-marfrig.jpg?fit=880%2C440&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lahoradelcampo.com.uy\/site\/wp-content\/uploads\/2023\/08\/lacaballada-marfrig.jpg?fit=880%2C440&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lahoradelcampo.com.uy\/site\/wp-json\/wp\/v2\/posts\/37705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lahoradelcampo.com.uy\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lahoradelcampo.com.uy\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lahoradelcampo.com.uy\/site\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/lahoradelcampo.com.uy\/site\/wp-json\/wp\/v2\/comments?post=37705"}],"version-history":[{"count":1,"href":"https:\/\/lahoradelcampo.com.uy\/site\/wp-json\/wp\/v2\/posts\/37705\/revisions"}],"predecessor-version":[{"id":37709,"href":"https:\/\/lahoradelcampo.com.uy\/site\/wp-json\/wp\/v2\/posts\/37705\/revisions\/37709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lahoradelcampo.com.uy\/site\/wp-json\/wp\/v2\/media\/37707"}],"wp:attachment":[{"href":"https:\/\/lahoradelcampo.com.uy\/site\/wp-json\/wp\/v2\/media?parent=37705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lahoradelcampo.com.uy\/site\/wp-json\/wp\/v2\/categories?post=37705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lahoradelcampo.com.uy\/site\/wp-json\/wp\/v2\/tags?post=37705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}